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Association Day Topics & Speakers

 Educational Topics Catered Just For Associations On 22 & 23 March 2017
Please check back for more information
These sessions are open to all registered delegates, unless specified otherwise

 Exhibitors       IT&CM China Buyers (MICE)     IT&CM China Buyers (Association)         Media              ● Trade Visitors 



2017 Association Day Topics
Association Day Forum 1 | 22 March | 0930 - 1030

Challenging Times For Association Meetings?

With the relinquishing of China’s central Government authority, Associations are now given self governing autonomy. What does this shift mean to Trade Associations as they begin to reshape themselves to stay relevant? Is modelling themselves alongside the private sector an option? What are the challenges and considerations in terms of policies, directions, fundings, and talent sourcing? Listen to  our Panel of experts as they share their experience and learn from peers in this open discussion.


Presenters: TBC

Association Day Forum 2 | 22 March | 1100 - 1200hrs

Association Trending: Go Global or Local?

What is the latest Association strategy for China today? Are they looking to expand their presence globally or are they channeling efforts domestically to capture an expansion fueled through local consumption? This session discusses on the key considerations on how to chart the next mile on sustainable growth for associations.

Presenter: TBC  
Association Day Forum 3  | 23 March | 0930 - 1030hrs

Second Wave Cities, An Upcoming Target Destination?

More than 10 Chinese carriers have begun flying since Beijing's aviation regulator relaxed a six- year suspension on new airline licences in 2013. These new breed of carriers focus on  second and third tier cities that comes with a slew of infrastructural improvements in the likes of gleaming airports and state of the art convention centers. Aside from the prospect of reduced travel cost, is this sufficient proposition to woo Association meetings away from capital cities? Join this session to discover what will it take to be on the Association list.


Moderator: TBC

Association Day Forum 4 | 23 March | 1100 - 1200hrs

How To Select The Right Destination

How do you ensure that the destination you are about to choose meets the needs of your group? What steps can you take to assure an efficient planning process? What are the factors and risks that needs to be considered?


Presenter: TBC

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2016 Association Day Speakers
Stay tuned for the 2017 Line-up!
Listed In Alphabetical Order Of First Names
  Alicia Yao
General Manager
IME Consulting and Deputy Secretary General, China Association of Travel Services, MICE Committee

Alicia has 30 years’ working experience in international meeting, corporate events, luxury travel and tourism industry with CITS, from an incentive tour guide, national and international escort promoted to be a Travel Account manager and a PCO as well as a sales director and professional for incentive travel and business event industry. She was Deputy General Manager, CITE MICE when she started her own consulting company in 2013. Alicia is also a Board Director of SITE Global (2015 – 2017) and Deputy General Secretary of China M.I.C.E Committee, China Association of Travel Services. In addition, she is a member of MPI and ICCA and received professional PCO training from IAPCO in 2001.


Topic: Understanding the Chinese Association Meeting Market | Association Day Forum 1

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  Gao Fu
Chairman of Tourism and Hospitality Committee
World Federation of Chinese Catering Industry

After graduating with a PhD in Public Economy from Peking University, Gao Fu began his career with the Beijing Municipal Commission of Tourism Development. He participated actively in the International Association of Travel and Tourism Professionals (Skal International) and was promoted to be the Deputy Director, MICE division for destination promotion. He first assisted in hosting PATA's 60th anniversary celebration in Beijing in 2011 and led the establishment of Skal's Chinese Chapter in 2012. He witnessed the founding of China Committee of International Congress and Convention Association (ICCA China Committee), the China Chapter of Society of Incentive Travel Executives (SITE) and the GCMBE II training course by Meeting Professionals International (MPI) in China. As Chairman of the Tourism and Hospitality Committee for World Federation of Chinese Catering Industry (WFCCI), Gao Fu is committed to promoting the global development of associations.


Topic: Understanding the Chinese Association Meeting Market | Association Day Forum 1

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  Ken Worker
General Manager

Ken is a well-known travel marketing expert, blogger and TV host in Taiwan. He founded and leads Pantravel as its General Manager. Pantravel is the sister company of Wavenet, a technology-based marketing agency that guides clients worldwide on social media strategy formulation and implementation.


Topic: WeChat Marketing for Associations | Association Day Forum 2

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    Noor Ahmad Hamid
Regional Director, Asia Pacific

Noor has been the Regional Director, Asia Pacific of ICCA since 2009. Prior to joining ICCA, he began his career in tourism marketing with the national tourist authority - Tourism Malaysia where he handled and oversaw international and domestic tourism promotion, media hospitality, meeting & incentive projects and event organisation. After 16 years with Tourism Malaysia, he joined the business sector in event management, sponsorship and innovative tourism projects, a background that uniquely helps him understand ICCA members' vast range of business cultures and working environments. In his current role, Noor is a vital ambassador for ICCA, representing the organisation at numerous national and regional meeting forums. In addition, he provides training workshops and leads educational seminars in bidding and marketing. He also sits on the Founding Advisory Board and serves as Ambassador for the ASAE Great Ideas in Association Management Conference Asia Pacific.

    Topic: Best Practices in Association Meeting Planning| Association Day Forum 3
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  Prof Edathil Vijayan
Society of Biotechnologists, India

Prof Vijayan is an eminent scientist, academician and teacher in the field of neuroendocrinology. He is currently UGC-Visiting Professor at the Department of Biotechnology, Cochin University of Science and Technology, and active in numerous professional societies. He serves as President to the Society for Biotechnologists India (SBTI), which is an association of biotechnologists, academicians, doctors, industrialists, professionals and students dedicated to the advancement of biotechnology. SBTI serves as liaison between various specialised fields of theoretical and applied biotechnology and functions as a nonprofit organisation, promoting the exchange of scientific information through workshops, conferences and publications. SBTI currently has a membership of 2,000.


Topic: Best Practices in Association Meeting Planning| Association Day Forum 3

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