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Campfire Topics and Speakers

 Campfire Sessions On 22 & 23 March 2017
These sessions are open to all registered delegates, unless specified otherwise

 Exhibitors       IT&CM China Buyers (MICE)     IT&CM China Buyers (Association)         Media              ● Trade Visitors 



2017 Campfire Topics
Campfire 1 | 22 March | 1420 - 1440hrs

Creating Vaue in B2B Digital Communications

With technology taking over China’s travel space in leaps and bounds, various channels such as WeChat, VR/live streaming, social media are already being applied to different segments in the organization. For companies aspiring to go digital, join this session to gather insights and ideas on how to create value with B2B digital communications.

Presenters: TBC  
Campfire 2 | 22 March | 1500 - 1520hrs

MICE Clinic Part 1: Food For Thought When Building A Convention Centre

New convention and exhibition venues are under consideration or in construction all over the world. To effectively compete in this market, a purpose-built facility informed by market drivers and built for operational efficiency is crucial.

Speaker: TBC  
Campfire 3 | 22 March | 1540 - 1600hrs

MICE Clinic Part 2: Making The Most Out Of Your Participation At Trade Shows

A trade show is an opportunity to generate new leads from a targeted audience, nurture existing client relationships and introduce your new products and services. Developing business potential from trade shows is a medium to long term strategy. It is not a three to four day effort, but often a year-long effort.


Presenter: TBC

Campfire 4 | 23 March | 1100 - 1120hrs


MICE Clinic Part 3: Creating A Strong Foundation For A High Performance Bureau

Many cities and countries are moving toward establishing convention bureaus because increasingly governments are understanding that hosting conventions is important to economic transformation. The good news is there is an opportunity for newly formed bureaus to design for success and to do things smarter than the competition.

Presenter: TBC  

Campfire 5 | 23 March | 1420 - 1440hrs


Understanding Corporate Travel In China

This session will share the 2016 results of a joint survey conducted by Carlson Wagonlit Travel, China and TTG Events on the state of the Chinese corporate travel market. Join us to learn more about the key concerns facing corporate travel professionals and how this could translate into business opportunities for industry partners.

Presenter: TBC  


Campfire 6 | 1500 - 1520hrs

Mobile Innovation For Business Revolution



Presenter: TBC

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2016 Campfire Speakers
Stay Tuned for the 2017 list of speakers!
Listed In Alphabetical Order Of First Names
  Alicia Yao
SITE Global International Board of Directors

Alicia has 30 years' working experience in international meeting, corporate events, luxury travel and tourism industry with CITS, from an incentive tour guide, national and international escort promoted to be a Travel Account manager and a PCO as well as a sales director and professional for incentive travel and business event industry. She was Deputy General Manager, CITE MICE when she started her own consulting company in 2013. Alicia is also a Board Director of SITE Global (2015 - 2017) and Deputy General Secretary of China M.I.C.E Committee, China Associaton of Travel Services. In addition, she is a member of MPI and ICCA and received professional PCO training from IAPCO in 2001.
    Topic: Introducing The Power of Incentive Travel | Campfire 1
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  Annie Wang
Associate Regional Vice President

Annie is Associate Regional Vice President for HelmsBriscoe. In representing the world's leading procurement management company, she is skilled in first understanding client's unique operating model before applying highly effective procurement strategies to help them perfect their MICE procurement processes. Annie joined HelmsBriscoe in 2011, before which she spent over 10 years in the incentive travel industry, gaining in-depth industry experience.
    Topic: Perfect Your Procurement Strategy | Campfire 3
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  Ivanka Xu
Founder & CEO 
Merak MICE Procurement Platform

Graduated with MBA degree of hospitality marketing in the U.S. Served as chapter president in American Hotel & Lodging Association. Former Association Regional Vice President of HelmsBriscoe. As a global leading expert in MICE industry, Ivanka truly understands the challenges in procurement process. She wishes to cultivate superior hospitality service standards and lead professional MICE procurement behavior. As the founder of Merak, Ivanka leads a group of industry elites who share the same vision. Combining the best procurement practices and intelligent algorisms, Merak team built the most sophisticated enterprise software and the most comprehensive market place for MICE procurement.
    Topic: Artificial Intelligence in MICE | Campfire 5
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  Karen Zhang
CWT Solutions Group Asia Pacific

Karen leads CWT Solutions Group in China with responsibilities on client engagement and market development. Before joining CWT Solutions Group in 2012, she has 8 years of management experience of various CWT clients' travel programs in China and gained a wealth of knowledge in travel management services. Karen is an expert in providing consultancy on business travel in China, with projects across various markets including China, APAC and global. Her key objectives include analyzing client's entire travel program and diagnosing areas of improvement using CWT Solution Group tools and her personal expertise; establishing CWT solution group as market leader and gaining client recognition in China.
    Topic: Understanding the Chinese Corporate Travel Market | Campfire 4
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  Ken Worker
General Manager

Ken is a well-known travel marketing expert, blogger and TV host in Taiwan. He founded and leads Pantravel as its General Manager. Pantravel is the sister company of Wavenet, a technology-based marketing agency that guides clients worldwide on social media strategy formulation and implementation.
    Topic: WeChat Marketing for the Travel Industry | Campfire 2
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   Vicky Zhang
Deputy General Manager of
Info Salons China

As Deputy General Manager of Info Salons China, Vicky is in charge of the Sales and Marketing and conference departments in Great Asia. After joining the company in 2006, she went on to successfully establish the Info Salons China conference department and led the team to operate global events since 2008. She has been certified as CEM (Certified in Exhibition Management) by IAEE, and with her 10 years' experience in project management, Vicky has managed multiple projects successfully - including Barclasy Asia Forum, GSMA Mobile Asia Expo, China Overseas Investment Summit, Dell Asia Summit and more.

Topic: Mobile Innovation for Smart Events | Campfire 6

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