Share |
Campfire Topics and Speakers

 Campfire Sessions On 7 & 8 April 2016
These sessions are open to all registered delegates, unless specified otherwise

 Exhibitors       IT&CM China Buyers (MICE)     IT&CM China Buyers (Association)         Media              ● Trade Visitors 



2016 Campfire Topics
Campfire 1 | 1420 - 1440hrs

Introducing The Power of Incentive Travel
In Collaboration with SITE

Understand the effectiveness of incentive travel as a motivational tool in nurturing a high-performance workforce and learn about SITE - the only global organisation dedicated to strengthening and supporting the incentive travel industry.

Co-Presenters: Alicia Yao, SITE Global International Board of Directors
                       Joost De Meyer, Trustee, Incentive Research Foundation
Campfire 2 | 1500 - 1520hrs

WeChat Marketing for the Travel Industry

Learn how you can leverage WeChat for maximum marketing effectiveness, based on industry case studies.

Speaker: Ken Worker, General Manager, Pantravel
Campfire 3  | 1540 - 1610hrs

Perfect Your Procurement Strategy 

In this session, learn powerful ways to simplify and enhance your meetings procurement strategy.


Presenter: Annie Wang, Association Regional Vice President, HelmsBriscoe

Campfire 4 | 1100 - 1120hrs

Understanding the Chinese Corporate Travel Market

This session will share the results of a joint survey conducted by Carlson Wagonlit Travel, China and TTG Events on the state of the Chinese corporate travel market. Join us to learn more about the key concerns facing corporate travel professionals and how this could translate into business opportunities for industry partners.

Presenter: Karen Zhang, Manager, CWT Solutions Group Asia Pacific

Campfire 5 | 1420 - 1440hrs

Artificial Intelligence in MICE

Understand why advanced technology like artificial intelligence deserves a role in your MICE procurement.

Presenter: Ivanka Xu, Founder & CEO, Merak MICE Procurement Platform


Campfire 6 | 1500 - 1520hrs

Mobile Innovation For Smart Events

Get updated on the latest technology innovations and how you can apply these to turn your events into 'smart' experiences.


Presenter: Vicky Zhang, Deputy General Manager, Info Salons China

Back To Top >> 


2016 Campfire Speakers
Listed In Alphabetical Order Of First Names
  Alicia Yao
SITE Global International Board of Directors

Alicia has 30 years' working experience in international meeting, corporate events, luxury travel and tourism industry with CITS, from an incentive tour guide, national and international escort promoted to be a Travel Account manager and a PCO as well as a sales director and professional for incentive travel and business event industry. She was Deputy General Manager, CITE MICE when she started her own consulting company in 2013. Alicia is also a Board Director of SITE Global (2015 - 2017) and Deputy General Secretary of China M.I.C.E Committee, China Associaton of Travel Services. In addition, she is a member of MPI and ICCA and received professional PCO training from IAPCO in 2001.
    Topic: Introducing The Power of Incentive Travel | Campfire 1
    Back To Campfire Session Speakers >>
  Annie Wang
Associate Regional Vice President

Annie is Associate Regional Vice President for HelmsBriscoe. In representing the world's leading procurement management company, she is skilled in first understanding client's unique operating model before applying highly effective procurement strategies to help them perfect their MICE procurement processes. Annie joined HelmsBriscoe in 2011, before which she spent over 10 years in the incentive travel industry, gaining in-depth industry experience.
    Topic: Perfect Your Procurement Strategy | Campfire 3
    Back To Campfire Session Speakers >>
  Ivanka Xu
Founder & CEO 
Merak MICE Procurement Platform

Graduated with MBA degree of hospitality marketing in the U.S. Served as chapter president in American Hotel & Lodging Association. Former Association Regional Vice President of HelmsBriscoe. As a global leading expert in MICE industry, Ivanka truly understands the challenges in procurement process. She wishes to cultivate superior hospitality service standards and lead professional MICE procurement behavior. As the founder of Merak, Ivanka leads a group of industry elites who share the same vision. Combining the best procurement practices and intelligent algorisms, Merak team built the most sophisticated enterprise software and the most comprehensive market place for MICE procurement.
    Topic: Artificial Intelligence in MICE | Campfire 5
    Back To Campfire Speakers >>
  Karen Zhang
CWT Solutions Group Asia Pacific

Karen leads CWT Solutions Group in China with responsibilities on client engagement and market development. Before joining CWT Solutions Group in 2012, she has 8 years of management experience of various CWT clients' travel programs in China and gained a wealth of knowledge in travel management services. Karen is an expert in providing consultancy on business travel in China, with projects across various markets including China, APAC and global. Her key objectives include analyzing client's entire travel program and diagnosing areas of improvement using CWT Solution Group tools and her personal expertise; establishing CWT solution group as market leader and gaining client recognition in China.
    Topic: Understanding the Chinese Corporate Travel Market | Campfire 4
    Back To Campfire Speakers >>
  Ken Worker
General Manager

Ken is a well-known travel marketing expert, blogger and TV host in Taiwan. He founded and leads Pantravel as its General Manager. Pantravel is the sister company of Wavenet, a technology-based marketing agency that guides clients worldwide on social media strategy formulation and implementation.
    Topic: WeChat Marketing for the Travel Industry | Campfire 2
    Back To Campfire Speakers >>
   Vicky Zhang
Deputy General Manager of
Info Salons China

As Deputy General Manager of Info Salons China, Vicky is in charge of the Sales and Marketing and conference departments in Great Asia. After joining the company in 2006, she went on to successfully establish the Info Salons China conference department and led the team to operate global events since 2008. She has been certified as CEM (Certified in Exhibition Management) by IAEE, and with her 10 years' experience in project management, Vicky has managed multiple projects successfully - including Barclasy Asia Forum, GSMA Mobile Asia Expo, China Overseas Investment Summit, Dell Asia Summit and more.

Topic: Mobile Innovation for Smart Events | Campfire 6

    Back To Campfire Speakers >>





Online Registration
Participation Information
- Why Exhibit
- Who Should Exhibit
- Rates and Entitlements
- Participation Options
- Sponsorship Opportunities
Confirmed Exhibitor Log-In
Online Registration
- MICE Buyer Registration
- Association Buyer Registration
Participation Information - MICE Buyer
- Why Participate
- Who Should Participate
- Fees and Entitlements
- Hosting Programme
- Payment Link
Participation Information - Association Buyer
- Why Participate
- Who Should Participate
- Fees and Entitlements
- Hosting Programme
- Payment Link
Confirmed Buyer Log-In
Online Registration
Participation Information
- Why Participate
- Who Should Participate
- Fees and Entitlements
- Hosting Programme
Confirmed Media Log-in
Trade Visitors
Online Registration
Participation Information
- Why Visit
- Who Should Visit
- Fees and Entitlements
- Payment Link
The Event
About the Event
The IT&CM China Advantage
The Success Story
Event Programme
- Association Day Topics & Speakers
- Spotlight on Incentive
- Campfire Sessions
Partner Events
CTW China
IMEX-MPI-MCI Future Leaders Forum
Travel Information
About China and Shanghai
Visas and Customs
Official Hotels
Fact Sheets
Show Preview
Press Releases
News Coverage
Photo Gallery
Show Dailies
Research Materials
Organisers & Partners
Official Partners
Sponsors and Hosts
Official Media
Media Affilates
Contact Us