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Keynote Session

Keynote Address
21 March 2017 | 1640 - 1740hrs

The Future Of MICE In China

The fast rate of growth in China’s MICE industry arising from strong demand is equally matched by strong urban infrastructural expansion in the past decade. What more can be done from the industry and/or Government to sustain this growth momentum? What are the key drivers to take MICE industry to the next level?
Keynote Speaker & Moderator:  Gary Grimmer, CEO, GainingEdge

Alicia Yao, Deputy General Secretary, China MICE Committee of China Association of Travel Services
David Zhang, Director of Suzhou MICE Promotion Center
Roger Shu, Deputy General Manager, Hangzhou Convention, Exhibition & Travel Co., Ltd

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2017 Speakers
Listed In Alphabetical Order Of First Names
  Alicia Yao
Deputy Secretary General
China MICE Committee, China Association of Travel Services

Alicia has 30 years’ working experience in international meeting, corporate events, luxury travel and tourism industry with CITS, from an incentive tour guide, national and international escort promoted to be a Travel Account manager and a PCO as well as a sales director and professional for incentive travel and business event industry. She was Deputy General Manager, CITE MICE when she started her own consulting company in 2013. Alicia is also a Board Director of SITE Global (2015 – 2017) and Deputy General Secretary of China M.I.C.E Committee, China Association of Travel Services. In addition, she is a member of MPI and ICCA and received professional PCO training from IAPCO in 2001.
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  David Zhang
Suzhou MICE Promotion Center

With 19 years of profound experience in the MICE industry, David is currently the Director of Suzhou MICE center. He also worked in state-owned enterprise CITS, leaving footprints in multiple countries all over the world and hundreds of domestic cities as well as most of the MICE destinations. He retains extensive contacts and service resources, being in charge of advanced comprehensive MICE projects. In mainland China, he worked for the 2008 Olympics, 2010 World expo, Miss World 2012, 2015 World Expo Milan and other international and domestic activities, organizing and participated in the most challenging MICE project planning and execution (including destination tourism planning).
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  Gary Grimmer

Gary has over 30 years' experience in the convention industry. He has consulted Houston, Vancouver, Yokohama, Tokyo, Macau, and the countries of South Africa, Malaysia, Indonesia, Japan and Serbia on development of convention and meetings industries. He was a member of Beijing Dongcheng's International Advisory Council and currently serves on Destination DC's (Washington) Client Advisory Board. His convention centre consulting experience includes market feasibility, demand analysis, facility scoping, design review, site review, and operational consultation for convention centre developments in Nigeria, Oman, Malaysia, Mexico and Australia. He also served on the London International Convention Centre Commission which developed recommendations on a proposed new convention centre for London, UK. While he is both Australian and American, he is originally from the United States where he was CEO at bureaus in Portland, Oregon and Albuquerque, New Mexico and Vice President of the Boston, Massachusetts bureau. Gary is a former Chairman of the Board of the International Association of Convention & Visitors Bureaus (now DMAI) and former Chairman of the Business Events Council of Australia. In 2014 he was one of the first six inductees into the inaugural DMAI Hall of Fame. Earlier, in 2007, he received the IMEX Academy for Asia Pacific Award. Today, his consultancy GainingEdge which he founded in 2004 is one of the most well-known in the business, and with clients from around the world.
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  Roger Shu
Deputy General Manager
Hangzhou Convention, Exhibition & Travel Co., Ltd.

Roger is the Deputy General Manager of Hangzhou Convention, Exhibition & Travel Co., Ltd. He has served as the Section Chief of MICE Department of Business Events Hangzhou and Deputy Secretary-General of Hangzhou MICE Association. With expertise and rich experience in city promotion and meeting industry, He dedicated to the development of Hangzhou MICE industry and has successfully carried out Hangzhou Convention Ambassador Program and Conference and Incentive Travel Industry Fair, Hangzhou, China.
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